The Remit
Highlighting the tremendous work the Jane Goodall foundation has accomplished and creating further awareness by showcasing the progressive strategies Jane Goodall hopes to achieve in order to reverse our impact on the planet.
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”
― Jane Goodall
The Client
Having worked with The Goodall Foundation previously on numerous projects we were honoured when they approached us to design the new Jane Goodall’s Legacy Foundation website.
After lengthy discussions about what Jane and the foundation were trying to achieve with the new website, we decided to approach the project in a holistic manner, allowing the board of directors to guide us through their process and ultimately realizing their aspirations.
It was clear from the first iteration of the design that the new website had to encapsulate much more than just a platform to approach her audience, the new site played a much larger role. Primarily designed from a charitable perspective, it was axiomatic that the new website had to be able to generate emotive responses from the general public who are interested in conservation and have the propensity to provide donations to the Goodall foundation.
The Outcome
The website was built on a WordPress platform but it has been heavily customized to suit the client and has provided the foundation with all the features they required whilst maintaining an easy to navigate layout.
Due to the fantastic images associated with Jane’s work, we decided on an image rich site that conveyed Jane’s message through this medium but included informative descriptions allowing their target audience to be educated on the subject of conservation.
As the new website was heavily orientated towards receiving donations we provided bold call-to-action prompts throughout the main pages and included literature blocks to explain how the foundation has provided global initiatives that starts at a grass roots level.
